Webtickets, an integrated online ticketing service, has rolled out NFC’s ‘Tap-n-Go’ technology as an effective event management solution.

The South African online ticketing firm said that event-goers can preload their Webtickets cards using cash or coupons. After reaching at the event or festival, they can buy food, drinks or promotional goods by simply tapping the card against the vendor’s NFC-enabled device.

Webtickets co-founder Jonathan Wayne was quoted by techmoran.com as saying: "Cashless ‘Tap-n-Go’ and mobile payments are rapidly becoming the way to do business.

"We felt it was imperative to offer our customers and clients an innovative payment solution, and in so doing, increase their purchasing and event management convenience."

The technology also enables venue operators to track sales, decide and provide commission on sales, and use the data from purchases to streamline their offering to event-goers.

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The company said that the new system works well even when the event is technically offline and is most convenient at events where cash machines or ATMs aren’t readily available.