The Warehouse Group, a retailer based in New Zealand, has rolled out two new low cost credit cards.

The new Visa-branded cards include the Warehouse Money Visa card and the Purple Credit Visa card.

The cards do not charge any establishment or annual fees, but impose a late payment fee of $15. Both the offerings have a 19.95% interest on purchases.

The Warehouse Money Visa card offers a 5% discount in Warehouse stores as well as online.

The Purple card is a rewards card allowing users to earn two purple dollars for every $150 spent at The Warehouse and one purple dollar for every $150 spend elsewhere.

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The rewards can be redeemed only in store at The Warehouse, however, several products are excluded from being purchased with the rewards.

Warehouse chief executive Mark Yeoman said: "Our focus is not so much to grow the debt or credit market in New Zealand, but to provide everyday customers and credit card users more choice and products that are better-suited to their needs."