The US based personal finance company Wallaby is offering an iPhone app that ranks the cards in a user’s wallet in order of benefits.
Customers using the service input the location of the store they are shopping at and the app flags the cards it would be best or worst to pay with.
Go deeper with GlobalData
The decision to move into the app market comes as the company admitted that it had not been able to meet the demand for its primary product Wallaby Card as quickly as it thought. The card recommendation service has been launched whilst customers wait for their Wallaby Card’s to arrive.
The Wallaby Card is a cloud-based digital wallet. A single card that stores an individual’s existing credit card information and selects which is best to use on a transaction, based on the benefits a customer selects.
In a blog post on their website, Matthew Goldman, Wallaby chief executive and founder, said: "We have not been able to scale our product as rapidly as we had originally planned for and have had to ask our tens of thousands of anxious future customers to wait patiently for us to deliver them their Wallaby Card."
"Although we continue to focus the majority of our time on the Wallaby Card and its continued development, we decided in September to bring Wallaby’s powerful card recommendation service to our users via a new mobile experience."
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataThe company is looking to develop an app for android devices available for download on Google Play store before the end of 2012.
