British mobile group Vodafone has launched its mobile money transfer service M-Pesa in Ghana.
The service, which will operate under the brand ‘Vodafone Cash’ in Ghana, follows a successful pilot launch in August 2015.
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Ghana becomes the 11th market across Africa, Asia and Europe in which Vodafone has launched its M-Pesa service.
Vodafone said approximately 64% of Ghana’s population does not have access to bank accounts, amounting to approximately 15 million people.
With this service, Ghanaians’ can transfer money from their phones at home and on the move.
Vodafone director of mobile money Michael Joseph said: "Vodafone Cash extends the revolution of mobile money to Ghana, liberating our customers from the risks associated with carrying cash at all times.
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By GlobalData"The strong demand for the service following the pilot launched in August shows that Ghanaians greatly value the freedom, peace of mind, security and convenience that M-Pesa offers."
According to Vodafone, M-Pesa performed more than 2 billion individual transactions in the six months to September 2015 and its worldwide usage has grown 27% year-on-year to reach 23.4m active customers.
The telecoms giant added that M-Pesa has grown strongly in East Africa this year, notably in Kenya and Tanzania.
