Payments giant Visa will enter into a year long collaboration with the East African Tourism Platform (EATP) to strengthen and promote inbound tourism expenditure.

The partnership will see Visa and the EATP concentrate on various initiatives across the region including promoting access to the electronic payments chain and implementing stakeholder networking forums in Kenya, Uganda and Tanzania.

Electronic payments currently account for 5% of all inbound tourist spending in the region.

Measures will be looked at to strengthen inflow from emerging markets such as China and India, and traditional markets, such as the UK, US and Germany.

The two companies will also work to promote card spending and provide insights into visiting cardholder’s behaviour.

Jodie Schorn, head of cross-border marketing for Sub-Saharan Africa at Visa, said: "Through this collaboration, Visa will help boost electronic transactions in the tourism industry by providing strategic input on setting up secure online payments platforms, offering advice about planning and paying for travel with payment cards, and educating trade partners and consumers on the benefits of card payments."

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

"East Africa remains a leading tourist destination due to the unique attractions across the region. Enhancing the visibility of retailers’ card terminals at the point of sale is just one way we can increase inbound spending," she concluded.

Related Articles

Sub-Saharan Africa gets first multi-currency prepaid card

Kenya goes cashless