Visa has made a strategic investment to expand Paidy digital payments in Japan.

Paidy is an instant post-pay credit solution available for e-commerce consumers across the country. Its platform does not require any pre-registration or credit card.

Improving Paidy digital payments

The service enables its users to settle their purchases on a monthly basis. In addition, customers can also avail instalment and subscription payment options. The company currently serves more than 1,500,000 customers.

Paidy founder and executive chairman Russell Cummer said: “Through this tie-up, we expect to deliver Paidy’s frictionless and intuitive transactional credit to a much broader audience.

“Furthermore, by adding new payment functions and diverse financial services, together with Visa, we can promote our vision of removing barriers and create unique consumer experiences for as many people as possible.”

Paidy expects the alliance to boost its footprint. Also, the new payment functions and financial services will help the firm in delivering enhanced experiences for its customers.

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Visa said that this partnership will allow the fintech to offer new services to their customers.

Visa regional president of Asia Pacific Chris Clark said: “We have been following Paidy’s progress. The enhanced shopping experience they provide at the time of purchase.

“In Japan there is enormous opportunity to bring consumers more options to pay, whether all at once or in instalments, especially when shopping across multiple channels.”