Visa has signed a deal with the
James Beard Foundation, a US not-for-profit organisation which
supports the food industry, to become the preferred payment method
for all of its culinary events.

In addition, the 2010 James Beard
Awards, will be presented in association with Visa.

“Visa Signature cardholders have a passion for
the very best in food and wine,” said Stacey Pinkerd, head of
global consumer products strategy, at Visa.

“This partnership provides Visa Signature
cardholders with access to the chefs, vintners and restaurateurs
that are leading their fields in quality, creativity and

Visa Signature cardholders will receive a
number of benefits through this partnership, including exclusive
Visa Signature presale and preferred pricing on tickets to
Celebrity Chef Tour dinners benefiting the James Beard

“We are proud to have Visa Signature as an
integral part of the events and programmes we present all year long
which are designed to educate, inspire, entertain, and foster a
deeper understanding of American cuisine,” said James Beard
Foundation president Susan Ungaro.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Founded in 1986 the James Beard Foundation
offers scholarships to culinary students, invites chefs to
participate in events at the James Beard House in New York and
organises international events for people to sample US cuisine.