Visa International has awarded UK-based Ten Lifestyle Group a new contract to offer concierge services for the high value clients of its Visa Infinite and Visa Signature affluent card programmes.

The contract covers digitally-enabled, travel and lifestyle concierge service with various offers, benefits and localised events for cardholders across Central Europe, the Middle East and Africa.

Ten Lifestyle will leverage its technology platform and executives from its 20 global locations to deliver the service in English, Russian, French and Arabic.

Ten Lifestyle Group CEO Alex Cheatle said: “We are delighted to extend our strategic partnership with Visa globally, which incorporates significant service delivery in US, LAC and now CEMEA region.

“We are excited to be launching the Ten digital platform in these new markets and to see the additional engagement and adoption this will drive.”