Singapore-headquartered United Overseas Bank (UOB) has partnered with Visa to relaunch its card portfolio across five ASEAN markets.
The initiative will refresh several card products in Singapore, Malaysia, Thailand, Indonesia and Vietnam under Visa’s new premium tiers, Visa Infinite Privilege and Visa Infinite Private.
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The rollout follows Visa’s recent update to its Visa Infinite proposition in Asia Pacific, which introduced a three-tier structure designed for affluent customers.
The bank said more than 300,000 UOB Visa Infinite cardholders across ASEAN will be upgraded to higher tiers. Customers will be notified from September via UOB’s official channels, with no action required.
Cardholders moving to the new tiers will receive an “expanded suite of premium benefits”, UOB said in a statement. Other cardholders will retain their existing benefits and there will be no downgrades across the portfolio, it added.
UOB said it is currently Visa’s largest card issuer in ASEAN and serves more than 8.5 million customers across the region.
UOB Group Cards and Payment Products head Pratik Bhattacharjee said: “As UOB continues to sharpen our customer-centric operating model, we are focused on serving our customers more holistically across the wealth spectrum.
“Our partnership with Visa marks a significant milestone in this journey, allowing us to deepen our engagement with affluent customers by curating exclusive experiences that money cannot buy.
“As we continue strengthening our offerings to cater to each customer’s aspirations and lifestyle, our goal is to connect with them through life moments and opportunities that truly matter.”
Visa’s revamp of its premium platform added two new tiers to the existing Visa Infinite offering. In addition to Visa Infinite, the portfolio now includes Visa Infinite Privilege and Visa Infinite Private.
Visa Asia Pacific Products & Solutions head TR Ramachandran said: “The affluent segment is one of the fastest-growing consumer segments in Asia Pacific, with expectations evolving alongside it.
“Today’s affluent consumers are seeking experiences that are more personalised, seamless and relevant to their lifestyles. The refreshed Visa Infinite portfolio is designed to meet these changing expectations, and through our partnership with UOB, we are extending these enhanced experiences to affluent customers across Southeast Asia.”
