NatWest’s payments arm Tyl has launched a loyalty app designed to encourage consumers to support local businesses as lockdown measures ease.
The app, Tyl Rewards, will enable businesses to set up a rewards programme, giving consumers the option to earn points for supporting their local businesses.
It comes after Tyl research revealed that a third of UK consumers feel that the pandemic pushed them to buy from local independent businesses more often. Meanwhile, a further half (47%) stated that they think they could do more to support local in future.
Mike Elliff, Tyl CEO, said: ”It’s been inspiring to see the level of support people have given their local businesses over numerous lockdowns. As we start to rebuild, businesses need our support more than ever. And consumers, with even more choice available to them, need reasons to continue to ‘shop local’ as their worlds widen.
“Continued support of local businesses will play a huge role in the recovery of the economy so we hope Tyl Rewards will give local businesses the ability to reward their regulars, thank shoppers for sticking by their local suppliers and incentivise them to keep doing so.”
NatWest launched Tyl in 2019 to offer data insights to businesses and help them make informed decisions.
To set up rewards, businesses must log into the Tyl portal and decide the rewards they wish to offer customers to thank them for their loyalty. They also must set the total amount of points consumers need to earn before they can receive their reward.
Customers earn 10 reward points for every £1 spent with the participating business.
Cait Salanson, founder and owner of The Little Kitchen Company, piloted Tyl Rewards ahead of the launch.
Speaking on the programme, she said: “As we come out of lockdown it’s the perfect time to build on the love that customers have shown for small businesses such as ours over the pandemic.
“We wanted to cement the strong relationships we’ve built over the last year and to give something back by introducing a loyalty and reward scheme, as well as encouraging people to stay with us, now they have more options.”
Salanson also said that she has to compete with bigger chains as lockdowns lift. She added that Tyl Rewards has helped her to nurture customer relationships and kept them coming back.
Powered by Pollinate, the Tyl Rewards programme follows a series of initiatives designed to help small businesses.
Earlier this year, Tyl partnered with UK charity Pennies to protect micro-donations. It is also joined the ‘loyal to local’ campaign, urging consumers to stay loyal to small businesses.