Transat Distribution Canada (TDC) has partnered with gift card solutions provider DataCandy to migrate its existing gift card programme on the latter’s platform.

TDC’s existing gift card programme is used by approximately 250 travel agency locations across Canada.

Upon transferring to DataCandy’s platform, the process of both selling and redeeming gift cards will become consistent and easy to use, according to Transat Distribution Canada.

Additionally, Transat Distribution Canada will be able to use DataCandy’s online dashboard and reports to monitor and manage its whole gift card business

DataCandy president and CEO Lorne Schwartz said: “We are thrilled to add such a prestigious company and leader in the travel industry to our client roster.

“TDC will gain better visibility and control of its gift card business, alleviate a lot of technical limitations, and experience a seamless transition to the DataCandy platform.”

Transat Distribution Canada vice president of marketing and industry relations Susan Bowman said: “DataCandy is the best platform to help us elevate our gift card business to the next level. We are very excited to launch this newest version of our TDC gift card!”

More than 1,000 firms, including the ALDO Group, Ultramar, The Source, and Familiprix, are using DataCandy’s platform at over 11,000 locations across Canada and the US.