US and Canada restaurant chain Tim Hortons has unveiled a new service enabling customers to pay for purchases using their mobile phones.

Payments will be accepted through the restaurateur’s TimmyMe app, leveraging NFC technology to convey transaction details which customers provide via a ‘tap-to-pay’ mechanism on their mobile.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Michelle Robichaud, manager of public relations for Tim Hortons, commented: "Any restaurant that accepts Tim Cards will take the phone payment with BlackBerrys."

According to the company, the system will help make transactions faster and will deduct funds from customers’ pre-charged Tim Hortons account.

David Clanachan, chief operating officer at Tim Hortons, said: "We’re always looking to provide our Tim Hortons guests with the best overall customer experience, and mobile payment is one area that we feel can help streamline the average time spent at the order counter.

"These new innovations offer secure, quick and easy payment alternatives, allowing our guests more time enjoying their favorite food and beverages," he added.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The company has also revealed it has launched a pilot for iPhone and Google Android in 56 of its outlets in the Niagara Region.

With over 3,000 restaurants across Canada and 600 in the US, Tim Hortons is expected to roll-out the service across its branches in 2014.

 

 

Related articles:

Competition and convergence in the Canadian payments market

Starbucks brings m-payment platform to Canada and the UK

PayPal tests m-payments app in French McDonald’s