TAB (The App Business) has selected payments company Judopay to enable mobile payments and improve the checkout experience for clients.

TAB intends to leverage the alliance to offer frictionless mobile payments for its clients, including Ford, Shell, Santander and Tesco.

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Judopay offers a smart payment technology, which observes customer behaviour during the checkout and works to simplify the processes.

The technology may decrease the number of taps required for checkout or enhance security for safe and non-fraudulent payments.

Judopay CEO Jeremy Nicholds said: “TAB lives, breathes and embodies mobile. And so do we. The company builds innovative mobile-first products for a host of well known, sector defining brands and we can’t wait to enhance the great work they’re already doing by offering their customers simply the best mobile payments experience.”

Judopay added that 67% of all online shopping occurs on phone or tablet. TAB and Judopay expect their data-led approach to enhance mobile payments experience.

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The payments company enables processing of cards and digital wallets such as Apple Pay, Visa Checkout and Google Pay. It provides a unified API to enable consistent processing of payments.

In addition, Judopay’s machine learning and a data-led approach offers a risk management engine to decrease fraud. The company provides mobile-specific fraud tools to detect individual mobile devices.

Clients can also add 3D Secure, Address Verification (AVS), CV2 checks. In addition, merchants will be able to connect to Mastercard and Visa’s lost and stolen database for additional security.