Financial services firm Synchrony has launched Fanatics-branded credit card for sports fans.

Founded in 1995, Fanatics is an American online retailer of licensed sportswear, sports equipment, and merchandise.

Dubbed FanCash Rewards Card by Fanatics, the new offering will allow cardholders to purchase sports merchandise through a customised payment method.

The credit card holders will be automatically part of the Fanatics FanCash loyalty programme. They will also receive personalised merchandise offers and exclusive access to unique sports experiences.

On every purchase, the FanCash Rewards Card holders will receive a 5% FanCash along with an initial bonus on first eligible transaction.

Furthermore, cardholders will be entitled to double (180 days) coverage on Fanatics’ proprietary Jersey Assurance programme.

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The programme allows fans to swap team and player jerseys during eligible trade and free agency windows.

Fanatics co-president of direct-to-consumer retail Chris Orton said: “We are thrilled to launch the new FanCash Rewards Card and offer up a new, personalised way for fans to purchase the latest merchandise and gain access to incredible experiences for the leagues, teams and players they are most passionate about.

“Utilising Synchrony’s industry-leading credit and marketing programme will allow us to reach more fans through unique, one of a kind offers.”

Synchrony Payment Solutions CEO Neeraj Mehta said: “We are excited to work with Fanatics on the FanCash Rewards Card to meet the payment choices of their customers and reward them for their loyalty.

“We are continuing to accelerate new products and innovation to help our partners like Fanatics grow and to create enhanced, frictionless customer experiences.”

This year, Synchrony launched a new credit card to provide financing options for home-related purchases.