Synchrony has formed an alliance with online retailer Fanatics to launch a new credit card for customers across the US.

Fanatics credit card, will be available over the coming months. It can be used to purchase licensed sports merchandise and apparel.

Cardholders will also have access to the Fanatics FanCash loyalty programme. It includes real currency rewards and other benefits on merchandise purchases.

In addition, Fanatics credit card will be linked to special offers for a variety of sports experiences.

Fanatics co-president of direct-to-consumer retail Chris Orton said: “We are always looking for new ways to bring fans unique offers, rewards and experiences to elevate their shopping experience, and we are excited to leverage Synchrony’s industry-leading credit and marketing platform to launch our first Fanatics credit card.”

Furthermore, Synchrony and Fanatics intend to utilise deep technology and analytics platforms to offer personalised shopping and improved loyalty to customers.

Synchrony chief commercial officer for payment solutions Neeraj Mehta said: “Activating real-time data in today’s digital economy is a competitive advantage for companies like Fanatics and Synchrony.

“Synchrony’s eTail solutions team brings deep data, credit and marketing expertise to help tech-forward partners like Fanatics to accelerate growth.”

The financial services company caters to several industries such as retail, health, auto, travel and home. The collaboration with Fanatics is in line with its digital strategy.

In addition, over the past year, Synchrony announced credit card partnerships with multiple retailers, including JCPenney, Lowe’s and Belk.