Mobile banking faces a bright future predicts
Sybase, a US based provider of short messaging services to 700
mobile phone service operators worldwide.
Sybase, a US based provider of short messaging services to 700
mobile phone service operators worldwide.
Sybase’s optimistic view is based on the
results of its 2008 mobile banking survey which revealed that
nearly a third of the world’s largest financial organisations are
planning to launch mobile banking services in the next 12 to 24
months.
results of its 2008 mobile banking survey which revealed that
nearly a third of the world’s largest financial organisations are
planning to launch mobile banking services in the next 12 to 24
months.
Sybase’s survey, undertaken by UK research
company Loudhouse, encompassed 32 banks in Europe, 30 in the US and
30 in the Asia-Pacific region.
company Loudhouse, encompassed 32 banks in Europe, 30 in the US and
30 in the Asia-Pacific region.
The highest level of activity in the mobile
banking field is expected to be seen in the US where banks have
generally lagged their European and Asian counterparts in the
introduction of mobile banking.
banking field is expected to be seen in the US where banks have
generally lagged their European and Asian counterparts in the
introduction of mobile banking.
According to Sybase 53 percent of US banks
surveyed expect to launch mobile banking services within the next
24 months.
surveyed expect to launch mobile banking services within the next
24 months.
Banks offering or planning to offer mobile
banking are not solely driven by commercial goals such as reducing
costs or generating revenue but also view it as a unique
opportunity for customer interaction and retention, explained
Matthew Talbot, Sybase’s vice president responsible for mobile
commerce.
banking are not solely driven by commercial goals such as reducing
costs or generating revenue but also view it as a unique
opportunity for customer interaction and retention, explained
Matthew Talbot, Sybase’s vice president responsible for mobile
commerce.
Sybase noted that of the banks surveyed that
already offer some form of mobile banking service 87 percent stated
that they had launched the service to enhance customer
experience.
already offer some form of mobile banking service 87 percent stated
that they had launched the service to enhance customer
experience.
The next most important reasons were extending
internet banking (81 percent) and achieving competitive advantage
(71 percent).
internet banking (81 percent) and achieving competitive advantage
(71 percent).
Only 39 percent of banks stated that they had
viewed mobile banking as a method of generating increased
revenues.
viewed mobile banking as a method of generating increased
revenues.
According to Sybase the most common mobile
banking services currently available to customers from banks
surveyed include balance on demand (offered by 87 percent of
banks), transaction alerts (77 percent), money transfers (74
percent) and balance alerts (71 percent).
banking services currently available to customers from banks
surveyed include balance on demand (offered by 87 percent of
banks), transaction alerts (77 percent), money transfers (74
percent) and balance alerts (71 percent).
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