Studio Movie Grill (SMG), a US-based in-theatre dining exhibition firm, has launched new digital gift cards, in collaboration with CashStar, a provider of prepaid commerce solutions.
The digital gift cards, powered by CashStar Commerce platform, will offer consumers convenient gifting options and enable SMG to execute targeted marketing campaigns to drive gift card sales and theatre visits.
CashStar Commerce, which is a cloud-based platform, will enable SMG to manage all direct-to-consumer gift card sales including online sales of plastic cards.
SMG will also leverage CashStar Commerce’s business application to scale the company’s B2B efforts.
Studio Movie Grill vice president of revenue division Julia Landrum said: "Everyone loves getting – and giving – the gift of entertainment and CashStar enhances our customers’ experience by offering the option of purchasing personalized digital gift cards for their family and friends.
"We chose CashStar because of the company’s holistic, customer-centric approach to providing solutions that enable us to exceed the needs and expectations of our loyal customers."