Stratos has launched a new Stratos Digital Card Issuance Platform that enables card issuers to instantly fulfil digital cards, analyze real-time cardholder behaviour and enhance loyalty and engagement.
The platform aims to collect and analyze aggregated, consolidated card behaviour offering unprecedented visibility into customer card utilization patterns.
It will also facilitate Top of Wallet cardholder engagement and loyalty via push notifications, location-based recommendations and virtual issuance.
In addition, the platform will eliminate costly physical card fulfilment and minimize cost of customer acquisition and retention as well as provide greater security than plastic cards.
The company will display the new platform at Finovate Spring 2015, the world’s financial technology conference.
At the conference, Stratos will exhibit features of its Stratos Card, including its dual stripe technology that offers greater acceptance than other mobile payment solutions, and its cardholder-controlled Card LockDown feature that provides the highest level of security.
The company said that its Stratos membership-based all-in-one digital card combines credit, debit, rewards, membership, gift cards and other payment cards into a single dynamic card.
Stratos co-founder and CEO Thiago Olson said: "We look forward to working with card issuers so they can leverage the platform to better grow and retain loyal cardholder customers while providing customers with a more convenient and secure in-store payment solution."