Starbucks has launched gift cards at select locations in mainland China, in time for the Chinese or "Lunar" New Year.
Go deeper with GlobalData
Starbucks cards can be purchased in three design themes, including "Thank You", "Kind Regards" and "Happy New Lunar Year".
Starbucks is also offering a Lunar New Year gift card in participating stores in the US. This Lunar Year is the Year of the Horse, symbolising joyfulness and self-reliance.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataBelinda Wong, president of Starbucks China stated: "The Lunar New Year is a time when family and friends gather to meet, connect and share stories.
"The card is a convenient way for customers to recognize special people in their lives in a meaningful way and give the gift of Starbucks coffee."
Adam Brotman, chief digital officer for Starbucks said: "The Starbucks card has become a symbol of appreciation and human connection around the world.
"We are thrilled to be able now to offer Starbucks cards to our customers in China."
The Starbucks card was launched in 2002 and since then $16bn (£9.74bn) has been loaded on more than 450m cards in 27 countries worldwide, as of 30 September 2013.
Related articles:
Record sales on the cards for Starbucks this Christmas
Starbucks, Twitter unveil new gifting platform through Tweets
Starbucks to launch contactless payments in UK stores
