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January 3, 2014

Starbucks cards launched in China in time for the Lunar New Year

Starbucks has launched gift cards at select locations in mainland China, in time for the Chinese or "Lunar" New Year.

By Angelo Boccato

Starbucks has launched gift cards at select locations in mainland China, in time for the Chinese or "Lunar" New Year.

 

Starbucks cards can be purchased in three design themes, including "Thank You", "Kind Regards" and "Happy New Lunar Year".

 

Starbucks is also offering a Lunar New Year gift card in participating stores in the US. This Lunar Year is the Year of the Horse, symbolising joyfulness and self-reliance.

 

Belinda Wong, president of Starbucks China stated: "The Lunar New Year is a time when family and friends gather to meet, connect and share stories.

 

"The card is a convenient way for customers to recognize special people in their lives in a meaningful way and give the gift of Starbucks coffee."

 

Adam Brotman, chief digital officer for Starbucks said: "The Starbucks card has become a symbol of appreciation and human connection around the world.

 

"We are thrilled to be able now to offer Starbucks cards to our customers in China."

 

The Starbucks card was launched in 2002 and since then $16bn (£9.74bn) has been loaded on more than 450m cards in 27 countries worldwide, as of 30 September 2013.

 

Related articles:

Record sales on the cards for Starbucks this Christmas

Starbucks, Twitter unveil new gifting platform through Tweets

Starbucks to launch contactless payments in UK stores

 

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