Contactless payments and customer engagement technology provider Everyware has tapped Splitit to add the latter’s installment capabilities to its Pay By Text platform.

Incorporation of Splitit’s Installments-as-a-Service platform is aimed at providing a mobile-first BNPL solution with minimal friction.

Splitit enables a simple integration via single-point API, which covers network programmes such as Visa Installments.

Devoid of any application or hidden charges, the use of any consumer credit card is automatically pre-qualified.

Everyware chief revenue officer Kevin Feagan said: “Contactless payments and installment payments have followed a similar trajectory over the past few years.

“We saw a tremendous opportunity by combining the two. Splitit delivers minimal friction for mobile installment payments and an easy path to integrate with its API.”

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Besides, merchants can add their service to new markets with a single integration, benefitting from Splitit’s use of global credit card networks.

The firms will focus on major verticals such as home improvement, non-profit, as well as healthcare.

The integration is anticipated to be concluded by the third quarter of this year.

Splitit chief revenue officer Colt McCutcheon said: “Everyware has done a tremendous job answering the needs of mobile-first consumers by leading the way towards widespread adoption of pay by text. The addition of Splitit’s Installments-as-a-Service makes mobile payments even more powerful.”