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August 19, 2014

Simon collaborates with Blackhawk Network for Visa Simon Giftcard launch

Simon Property Group, a US-based real estate investment trust, has partnered with prepaid and payments provider Blackhawk Network to offer an enhanced Visa Simon Giftcard at select Simon malls, Premium Outlets and Mills, and online at simongiftcard.com.

By Verdict Staff

Simon Property Group, a US-based real estate investment trust, has partnered with prepaid and payments provider Blackhawk Network to offer an enhanced Visa Simon Giftcard at select Simon malls, Premium Outlets and Mills, and online at simongiftcard.com.

Under the deal, Simon will utilize Blackhawk’s participating network of grocery stores and other third-party locations to launch its gift cards.

New Simon Giftcard designs will be introduced reflecting Simon’s consumer-facing brand, which re-launched this spring.

The new Visa Simon Giftcard is scheduled to debut at select Simon locations in September.

Lindsey Schaefer, vice president of gift cards and business insights for Simon, said: "Blackhawk’s product gives us access to more consumer demanded features and the new deal will allow consumers to have the added convenience of buying our newly branded Simon Giftcard at participating Blackhawk distribution locations nationwide."

David Tate, senior vice president of products and marketing at Blackhawk Network, said: "Simon’s consumers already have the ability to buy Simon Giftcards at Simon U.S. shopping locations, and this new relationship provides that those customers soon will have the opportunity to buy Simon Giftcards at non-mall locations through participating retailers in Blackhawk’s distribution network, including online which will make it more convenient than ever for the customer."

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