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April 21, 2017

Shopify rolls out new card reader for in-person selling

By Patrick Brusnahan

Shopify, a Canadian e-commerce company, has launched its new free chip and swipe card reader in the US, suitable for in-person selling at festivals, pop-ups and markets.

The wireless card reader offers EMV (Europay, MasterCard and Visa) support, and enables merchant to sell their products offline in a quick and secure way.

Additionally, Shopify offers a Tap, Chip and Swipe card reader to businesses with more established retail spaces that supports EMV and contactless payments, including Android Pay and Apple Pay.

Shopify’s new card reader, which accepts both chip and magnetic stripe cards, are being offered free of cost; however, the merchants will have to pay a fee of 2.4% per transaction.

The new card reader is ready to use after connecting to a mobile phone or tablet. It does not require any other hardware or POS upgrade to accept the payment.

Shopify chief product officer Craig Miller said: “Shopify is already known as an industry leading ecommerce provider, and with our new Chip and Swipe hardware, we are demonstrating our deep investment in the retail world.

“We’re proud to launch a beautiful, entry-level product that lets anyone sell in-person. Now any of our merchants can use Shopify to power every aspect of their business, at every interaction.”

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