Southeast Asia Commercial Joint Stock Bank (SeABank) and Visa further tightens their comprehensive cooperative partnership through a strategic cooperation agreement on developing digital payments.

This cooperation aims to facilitate SeABank’s delivery of solutions, improvement of data capacity and expertise to open up new opportunities for advancements, thereby accelerating SeABank’s payment services development strategy.

Visa and SeABank continues to implement effective strategies to promote digital payments through 5 main pillars

These 5 pillars include: improving customer experience journey on digital platforms, improving card products and services, optimising the card service ecosystem on digital platforms, improving efficiency and creativity in marketing and communication activities and improving risk and fraud management in card issuance and payment.

Stephen Karpin, President of Visa, Asia-Pacific Region, said: “We are honoured to cooperate with SeABank in actualising our commitment of enhancing Vietnam’s digital payment ecosystem. Partnerships are the key in our journey of supporting banks in improving customer experience and strengthening risk management capacity. Visa is committed to partnering with SeABank to obtain the Bank’s long-term goals and make further achievements”.

Nguyen Thi Nga, Vice Chairman of the BOD of SeABank, commented: “As part of our Digital Convergence strategy, SeABank always prioritises digitalisation of products, services and operations. With the partnership of Visa in the recent years, SeABank has made significant changes in card services and forming increasing impression on customers. The expanded cooperation with Visa acts as a premise for SeABank to further enhance efficiency and operational safety, improve customer experience of card products and services on digital platforms”.

With the support of Visa, SeABank has launched various new card lines including: Signature, SeATravel, SeALady, SeAEasy, SeAGolf, BRG Elite with different privileges tailored for each segments. The Bank’s total card transaction revenue has grown steadily over the years, reaching an annual average growth rate of approximately 125%.

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