Santander UK has partnered with wearable fitness device maker Fitbit to enable its customers make contactless payments using the Fitbit Pay on Fitbit Ionic and Versa smartwatches.

The service will be made available to the bank’s personal and business debit and credit card customers, and will exclude ATM only cash cards, Visa top-up debit card and business Visa Electron.

The collaboration with Fitbit follows a research by Santander that found 28% of consumers refraining from carrying cash in the previous year with the increasing accessibility of mobile and contactless payments.

Santander UK director of banking and unsecured credit Matt Hall said: “With more people embracing a healthier lifestyle, Fitbit is the ideal partner to deliver a convenient and simple payment experience. Customers can go straight from the gym to the coffee shop without worrying about carrying cash or cards.

“Fitbit Pay complements our existing mobile payment solutions and shows our commitment to improving the digital options available to our customers.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.