Samsung Electronics America has launched its first co-branded credit card in the US, as the company looks to expand its footprint in financial services.
The new Samsung Galaxy Card is issued by Barclays US Consumer Bank and operates on the Visa network. The card will be available as a virtual option and as a premium metal physical card featuring a black Samsung logo.
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In a statement, Samsung said the Samsung Galaxy Card is designed to offer cash rewards on “everyday purchases”, with higher reward rates for eligible spending made directly with the company.
The card is available to “eligible early access customers”. Applications are due to open to the general public tomorrow (22 July).
Samsung Electronics Mobile eXperience (MX) Business EVP and Digital Wallet Team head Woncheol Chai said: “For years, users have relied on Samsung products to enhance their daily life — from staying connected with friends, to relaxation, to productivity. Today, Samsung Galaxy Card offers users a new way to be rewarded every time you pay.
“Users are busy, they need a credit card that simplifies their life and offers them real value — Samsung Galaxy Card does both.”
The company added that Samsung Galaxy Card integrates with Samsung Wallet, enabling users to store the card alongside other compatible cards, IDs, passes, and digital keys.
In terms of rewards, Samsung said cardholders can earn 5% cash rewards on eligible purchases made directly with Samsung and 3% cash rewards on purchases made with Samsung Wallet. The card also offers cash rewards on streaming services and other purchases.
Visa North America Enablers, Merchants and Fintechs head and SVP Kirk Stuart said: “Consumers expect payments to be embedded into the digital experiences they use every day.
“By bringing together Samsung’s innovation, Barclays’ co-brand capabilities, and Visa’s trusted network, Samsung Galaxy Card delivers a connected experience that helps consumers earn rewards while providing the security and acceptance needed to support commerce wherever they choose to shop.”
Separately, Visa recently refreshed its Visa Infinite offering for Asia Pacific with a three-tier card suite.
