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March 15, 2018

Russia’s X5 Retail, Tinkoff Bank launch co-branded Masterсard cards

Russian food retailer X5 Retail Group has partnered with the country’s fully online Tinkoff Bank and Mastercard to launch co-branded debit and credit cards for making purchases at its supermarket chain Pereskrestok.

The Tinkoff-Pereskrestok World Mastercard cards can be used at both online and offline stores.

All the cards are designed to allow contactless payments via multiple channels such as Android Pay, Apple Pay and Samsung Pay.

Cardholders will receive various benefits, including bonus points on purchases and free delivery for online orders placed at perekrestok.ru during the initial three months following card activation.

The earned bonus points can be availed in-store as well as on the e-commerce site of Perekrestok.

Perekrestok head of marketing Dmitry Medvedev said: “This new co-branded product will help expand the pool of our partner banks, while also attracting new customers to our stores and offering them more favourable purchasing terms.”

The new debit cards come with zero service fees, allow free cash withdrawals and can be reloaded at more than 300,000 points across Russia.

Tinkoff Bank is providing its customers an additional option for simultaneous use of both Tinkoff-Perekrestok debit and credit cards.

Tinkoff Bank head of partnership and loyalty programmes Alexander Bro said: “Focusing on Perekrestok customers as the primary target audience, these cards offer multiple benefits.

“They include up to 8,000 bonus points awarded upfront, as well as points given for purchases at stores, gas stations, pharmacies and restaurants, interest accrued on account balance, free cash withdrawals worldwide and many others, making daily purchases more beneficial and convenient.”

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