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August 10, 2010updated 04 Apr 2017 4:16pm

Robust’ m-banking platforms set to ‘propel’ m-commerce

Juniper research has revealed that robust m-banking platforms will propel the mobile commerce market and boost customer satisfaction.

By Louise Naughton

Financial analyst firm Juniper Research has revealed that ‘robust’ m-banking platforms will ‘propel’ the mobile commerce market and boost customer satisfaction.

Howard Wilcox, a senior analyst at Juniper Research, said this as m-commerce services provider Sybase 365 unveiled the 3.0 version of its Sybase mBanking 365 platform, designed to increase customer satisfaction.

“Research in our recent reports revealed banks across the world are exploiting the mobile channel not only to deliver more sophisticated features, options and flexibility that customers demand but also to improve customer service,” said Wilcox.

“Robust platforms, such as Sybase mBanking 365, provide the level of customer experience that constitutes a competitive advantage, which in turn will propel the mobile commerce market.”

The Sybase 365 3.0 m-banking platform includes device detection and rendering logic to present optimised mobile web pages for simple screen devices, iPhone, Blackberry and Android handsets. There is also an exclusive iPhone app for Corporate Banking specific Treasury Management.

According to Sybase, banks will have more control over sending alerts and what services are available to customers based on user, service package, mobile channel used and mobile operator.

The new platform also offers added services including an ATM locator, mobile self-enrollment and financial product information services.

“This is an innovative product that offers a single connection to complete, multi-channel mobile banking solutions combining SMS, mobile browser, and rich-client on a single platform,” said Gregory Dunn, vice president Product Management, Hosted Services & Business Solutions for Sybase.

“The result is that banks can more effectively personalise services to their customers by giving them more control over SMS messages and the overall experience.”

Sybase 365 and consultancy firm Loudhouse Research recently carried out a global study of 4,100 mobile phone users across 16 countries. The Global Consumer Acceptance and Usage reports revealed that 30% of respondents use m-banking and 24% access services through their mobile phones on a weekly basis.

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