RHB Islamic Bank has joined forces with WWF-Malaysia and Universiti Malaysia Terengganu (UMT) to introduce the first eco-friendly recycled plastic debit card in the Asia Pacific.

Called ‘RHB Visa WWF Debit Card-i’, the eco-friendly offering is created in line with the bank’s efforts under its flagship initiative ‘Ocean Harmony’ that supports the conservation of the marine ecosystem.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

The initiative contributes directly and indirectly towards the United Nations Sustainable Development Goals.

The bank also claims that this initiative complements its commitment to sustainable and responsible banking.

RHB Islamic managing director Adissadikin Ali said: “Most discarded plastics end up in the ocean to the detriment of marine life.

“Our new recycled plastic card is our way of contributing directly to the conservation of ocean life through global affiliated NGOs such as WWF-Malaysia, and local champions including UMT.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The RHB Visa WWF Debit Card-i is expected to be available to all new and existing RHB customers in July 2020.

The first version of the eco-friendly card is expected to feature the Green Sea Turtle, one of the most endangered sea creatures in the world.

The cardholders will receive a 10% discount on WWF-Malaysia merchandise purchased online.

They can also donate up to 100% of their profit rate, channelling MYR3 ($0.70) towards UMT’s ocean research and development studies, for ocean life conservation.

WWF-Malaysia CEO Sophia Lim said: “This initiative is a good opportunity to showcase how industries can work together with us to conserve the environment and our marine life.”