RetailMeNot, which operates as a savings destination for online and in-store purchases, has deployed CashStar’s digital gift card distribution platform to enhance customer experience.
CashStar Exchange will allow RetailMeNot to provide digital gift cards on demand from CashStar’s extensive merchant network of retailers and restaurants across the globe.
RetailMeNot provides discount eGift Cards, which are backed by a 100-day guarantee, on its website retailmenot.com/giftcards and through its iOS and Android mobile app.
Through CashStar Exchange, RetailMeNot benefits from CashStar’s technology for purchase and distribution.
Furthermore, CashStar’s digital gift card distribution platform delivers convenient, end-to-end relationship management with brands on behalf of partners such as RetailMeNot.
RetailMeNot senior director for finance gift cards Justin Kvasnicka said: “As a top savings destination, the ability for RetailMeNot to offer discount eGift Cards from leading retailers and restaurants is a benefit to consumers and merchants alike.
“CashStar’s platform and technology allows us to offer a broader range of eGift Card options from the brands consumers want. It also opens up a new way for these merchants to reach millions of consumers through RetailMeNot’s website and mobile app.”