E-commerce company Rakuten In Store Network has formed an alliance to boost card-linked rewards programme of GasBuddy by providing new offers.
The rewards programme currently offers GasBack, which is free money for gas, on online card transactions.
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As part of the latest partnership, users can earn GasBack and redeem the rewards at 95% of gas stations in the US using the Pay with GasBuddy programme. The offer will be available during in-store transactions at more than 30,000 retailers across the US.
Rakuten In Store Network general manager Erin Warren said: “Our platform is valuable to third-party publishers like GasBuddy as it provides enormous value to their existing rewards programme through just one card-linked offer system rather than tediously managing multiple systems and processes. Merchants also benefit from increased store visits and access to a new source of new customers.”
Rakuten In Store Network supports the card-linked offers of its parent firm Rakuten.
The company offers digital channels for merchants to boost sales, in-store traffic and customer loyalty. Also, publishers can enhance engagement with card-linked offers at over 30,000 locations.
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By GlobalDataRakuten In Store Network’s alliance with GasBuddy will be implemented in the first quarter of next year.
Merchants in the Rakuten In Store Network are expected to see a rise in store traffic and sales from 12 million users of the GasBuddy app and website.
