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February 3, 2021

Pulse iD to offer spend-based merchant offers to Visa cardholders

Hong Kong-based fintech firm Pulse iD has forged a strategic partnership with Visa to roll out intelligent loyalty and merchant offers in Asia Pacific (APAC) region.

Under this partnership, Pulse iD will leverage its ‘Catalyst’ platform to power the Visa Offers Exchange (VOX) marketplace.

VOX is Visa’s latest customer engagement solution that helps merchants grow their sales via promotions.

The marketplace provides Visa cardholders with merchant offers based on their spending behaviour, in a timely fashion.

It also allows financial institutions to boost their offerings to Visa cardholders.

VOX marketplace merchants leverage insights derived by Visa to create customised offers for boosting their customer base or rewarding loyal customers.

The VisaNet data and analytical models help capture the spending data of the consumers.

By linking their Visa card, they can start receiving personalised offers and promotions, which are then paid for with the same card to receive a cashback.

Pulse iD founder and CEO Alex Topaloski said: “The strategic partnership with Visa is a step-change for Pulse iD. It gets us closer to achieving our mission of helping merchants and banks digitise their customer experiences.

“At Pulse iD, we are passionate about creating solutions that generate value for all parts of the payments ecosystem. VOX delivers on that by providing businesses with smarter, data-driven ways to build revenue – at this critical time of change.”

Visa will progressively roll out VOX across all its markets in the APAC region.

Visa APAC head of consumer solutions Conor Lynch said: “The solution we have built with our partners at Pulse iD is a great example of how we are extending value to the payments ecosystem.

“Issuers can provide compelling offers to their customers at a manageable cost, merchants get an easy way of targeting consumers to drive sales growth, and shoppers benefit by getting access to exciting offers online and face-to-face!”

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