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September 30, 2015

Preference for debit cards decreases among US consumers: TSYS

Preference for debit has seen a decline during the last two years, even as it continues to be the most preferred payment type among US consumers, according to an online survey conducted by TSYS.

By Verdict Staff

Preference for debit has seen a decline during the last two years, even as it continues to be the most preferred payment type among US consumers, according to an online survey conducted by TSYS.

The 2015 US Consumer Payment Choice Study says that 41% of consumers prefer debit cards as the preferred payment mode compared to 43% in 2014 and 49% in 2013.

On the other hand, preference for credit card has remained steady at 35%, with 55% of respondents selecting rewards as the most attractive feature of their preferred credit card.

The survey report further unveiled that mobile applications provided by financial institutions are highly adopted and frequently used by US consumers.

Out of the survey’s 1,000 respondents, 50% said that they have installed a mobile app from their bank, while 70% of them said that they use the app a few times monthly or more.

Email has been found to be the most preferred communication channel among consumers when interacting with their financial services provider, with 46% of respondents citing it as their preferred channel regarding purchase transactions.

Also, when asked about the frequency of receiving marketing and special offers, 43% said that they would prefer to receive these communications once every month.

TSYS group executive of relationship management John Dale Hester said: "We expect the emphasis on digital engagement and technology to continue as innovation increases and new products become available to consumers.

"Providing a more robust customer experience and expanded consumer choices will help drive progress and innovation within the payments industry."

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