Prepaid Financial Services (PFS) has enabled its cardholders in the UK to use Google Pay.
Using their PFS cards, consumers can now use Google Pay in UK stores and online.
Google Pay eliminates the requirement of chip and pin authentication.
Instead, it utilises near field communication (NFC) technology to transmit card data and enables users to directly load their card details to their Google Pay wallets.
PFS CTO Conor Doyle said: “PFS has worked with Google to provide a convenient user experience in a growing digital world.
“We like to focus on speed, convenience and security. Google Pay makes it easy for users to pay and check out. Customers don’t have to remember all of their card details or fill out endless forms on their smartphone.
“Now, they can pay with a few clicks and spend less time checking out. PFS has emerged as a leading FinTech powering the mobile payment and wearables revolution right across Europe.”
PFS offers e-wallets, physical and virtual prepaid cards and IBAN accounts.
The firm is authorised by the UK’s Financial Conduct Authority while PFS Card Services (Ireland) is authorised by the Irish central bank.
Last week, PCS prepaid cards from PFS added support for Samsung Pay in France.