Last year, Indian payment solution, PayU, launched a series of impactful Environmental, Social, and Governance (ESG) initiatives. These initiatives represented PayU’s approach to corporate social responsibility and environmental stewardship.

One of these initiatives was the ‘Scaling Sustainable Packaging’ report launch. This report addresses India’s waste management challenges and outlines ’10 Golden Rules’ for e-commerce and delivery platforms to reduce packaging waste, increase recycling, and foster innovation in regenerative materials. PayU India has made significant strides in sustainability. This was most notable by shifting to recycled paper products and Green Garbage Bags, saving nearly two tonnes of plastic waste annually.

Also last year, PayU initiated a financial and digital literacy campaign via mobile vans. The aim of the campaign was for beneficiaries to become digitally literate, and gain a deeper understanding of financial, social and government services by participating in knowledge-based activities. Targeting an age group of 15 to 60 years from rural households, the campaign emphasises SC-ST, BPL, differently-abled, and women beneficiaries. Approximately 50,000 candidates are expected to be trained per year per vehicle, promoting secure digital financial transactions nationwide.

PayU also adopted the D-RECs (Distributed Renewable Energy Certificates) mechanism, supporting E-Hands Energy’s initiative to provide solar solutions to over 920 rural banks in India. By purchasing D-RECs, PayU certifies renewable electricity generated by these projects, aiding in financial inclusion and transitioning to a low-carbon environment.

In June and August 2023, PayU designed and co-facilitated workshops across various locations with U & I. These initiatives aimed to inculcate a culture of continuous learning, focusing on fintech career opportunities and educational counselling. PayU provided multiple volunteering opportunities, including tuition to underprivileged children, life-skills coaching, socio-emotional learning, and youth engagement programs.

PayU is dedicated to achieve sustainability goals in 2024

PayU’s embarked on the journey of attaining the B Corp Certification. This certification would benchmark PayU’s policies, processes and business against the ESG parameters set by B Labs, eventually demonstrating how well PayU adheres to the highest standards of ESG in terms of performance, transparency, and accountability. Embarking on this journey indicates that PayU is aiming at holistic growth driven by business as well as positive ESG impact benefiting all our stakeholders / beneficiaries. PayU would also be amongst the very few Fintech players globally with this certification and since B Labs is a Global entity, the certification would also indicate PayU’s position compared to similar companies all-round the Globe.

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PayU has adopted five villages in Uttar Pradesh: Inampura, Palanpur, Sahanput, Manoharpur and Husainpur, spanning three districts. Through a yearlong campaign promoting digital payments and their benefits, PayU will target approximately 5000 villagers aged 15 to 60, with a focus on SC/ST, BPL candidates, differently-abled, and women beneficiaries from rural households. This initiative aims to turn these villages into digital payment-enabled villages.

Priya Cherian, CHRO, PayU said: “As we reflect on the year 2023, it’s clear that our journey at PayU has been not just about achieving business milestones, but fundamentally about redefining the role of corporate entities in society. From launching groundbreaking sustainable packaging guidelines to empowering thousands through financial literacy programs and committing to renewable energy, our ESG initiatives are manifestations of our deep-seated belief in creating a more equitable, sustainable, and inclusive world. We are more confident and dedicated than ever to push the envelope on the high benchmarks we have set for ourselves in terms of our sustainability goals in 2024.”