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June 29, 2018

PayPal upgrades checkout process

PayPal has announced plans to upgrade its checkout process for e-retailers in order to support faster payments.

The company has introduced ‘PayPal Checkout with Smart Payment Buttons’ to offer more alternatives to the customers to pay as well as provide significant flexibility to the retailers.

This new PayPal Checkout provides the most appropriate payment methods for each customer according to their geographical location thereby de-cluttering the payment interface.

Among the smart payment buttons, the One Touch checkout process will enable consumers to check out without entering any personal details.

The company has also offered the Pay with Venmo option that is targeted at millennial customers, and PayPal Credit to encourage more purchases by customers.

Additionally, retailers can add local alternative payment methods in the interface to accept more payment types.

The company is also in the process to activate iDEAL for customers in the Netherlands, Bancontact in Belgium, Giropay for customers in Germany, MyBank for customers in Italy and EPS in Austria.

The overall system is designed to reduce the number of clicks and taps during the purchase process which will drive conversion rates across the e-commerce sites.

 

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