PayPal has partnered with InComm, an integrated point-of-sale (POS) technology solutions provider, to utilize the InComm Digital Solutions (IDS) platform to support its digital gifts services.

IDS will enable PayPal customers to purchase and send digital gift cards from leading brands.

The alliance will also benefit the brands that partner with IDS, PayPal and eBay with exposure to millions of customers.

Mike Fletcher, general manager of InComm Digital Solutions, said: "Consumers are increasingly adopting digital cards for gifts and self-use and looking to easily purchase and store these cards on their mobile devices.

"Collaborating with PayPal is helping drive adoption of mobile payments by making it easier than ever for consumers to do this, as well as empowering brands to capitalize on rising mobile sales and loyalty opportunities."

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