Payment’s processing firm Dwolla announced the launch on 5 November 2013 of a partnership with online service marketplace Fiverr in a move aimed at helping to spur adoption of its payment option.
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Dwolla’s promotion is targeting specifically the US where the first 10,000 people who use its service to pay for Fiverr will get a free $5 ticket to a gig and afterwards all others will get 20% off.
This new partnership with Fiverr will allow Dwolla to improve on the micro-transactions front. Fiverr has experience in the field, given its integration with PayPal. The partnership will also offer more options to merchants and vendors.
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By GlobalDataDwolla was started with the aim of disrupting the traditional card companies, thanks to its low transactions fees (any transaction under $10 is free, while any higher one is a flat fee of $0.25).
The partnership with Fiverr is the last deal of a long series: the biggest of which was made 22 January 2013 when Dwolla began to process $130m annually for State of Iowa.
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