PayByPhone is facilitating a new mobile
payment parking system in San Francisco.

The San Francisco Municipal Trtansportation
Agency (SFMTA), which selected the PayByPhone mobile payment system
for parking, is currently adding NFC-enabled stickers to the city’s
30,800 parking spaces.

This scheme will give drivers the option to
pay for parking with NFC-enabled mobile phones in addition to
mobile apps and mobile web for regular phones.

Neil Podmore, vice president of business
development at PayByPhone said:

“This is one of the largest deployments of NFC
technology in the United States and shows the practical benefits
this technology can deliver in terms of ease of use and

Podmore said PayByPhone expect the initiative
to help kick start the more widespread adoption and understanding
of the practical benefits of NFC in 2012.

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This comes after analyst firm Juniper Research
recently predicted that consumers around the world could generate
as much as $50 billion in sales through NFC-based mobile payments
by 2014.