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October 10, 2019

PatPat taps Adyen to drive global expansion

PatPat, an e-commerce platform specialising in children’s wear, has turned to Adyen to power payments in the US and Europe as it embarks on a global expansion drive.

The e-commerce platform utilises Adyen’s RevenueProtect solution that is said to have lifted its overall payment authorisation rates to 90%, thereby boosting customer loyalty.

PatPat also uses Adyen’s 3D Secure 2.0 solution to address security concerns.

Adyen president of Asia-Pacific Warren Hayashi welcomed the partnership, saying that PatPat faced various hurdles while expanding into new geographies.

Hayashi stated: “Adyen’s experience in helping companies scale globally quickly, meant that we could ensure PatPat had access to payment data and local insights into consumers’ preferred way to pay so they could focus on creating a frictionless shopping experience for their customers across the globe.”

The e-commerce platform is now able to add local payment methods including SOFORT in Germany as well as iDEAL in the Netherlands. This is said to have led to a growth of up to 30% in local transactions in these countries in one quarter.

PatPat co-founder and COO Ken Gao said: “Adyen’s easy-to-use global dashboard meant all our data was in one place, enabling us to quickly enhance shopping experiences, improve brand loyalty and easily increase conversions.

“Adyen’s integrated platform, offering a single view of all our transactions, enables instant access to payment data allowing us to make changes quickly to meet customer needs.”

Founded in 2014, PatPat caters to users in Europe, America, Southeast Asia, Australia, New Zealand, among others. The firm’s monthly active user base is currently 5 million.

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