Paint Nite, a creative entertainment company, has chosen CashStar’s independent business unit, Velocity B2B, to launch and drive its B2B gift card programme.

CashStar said that Velocity B2B serves as a seamless extension of the Paint Nite team, and forms a robust B2B gift card programme while allowing Paint Nite to remain focused on growing consumer gift card sales.

Velocity B2B also offers full control of brand and programme oversight and delivers strategy and business management, sales and marketing, programme development and operations, and payment management.

Furthermore, Velocity B2B delivers security, risk mitigation and 100% fraud indemnification for direct B2B sales.

Paint Nite vice president of marketing Kelly Roberts said: “The B2B gift card market offers a tremendous growth opportunity for our brand.

“Velocity B2B was an obvious choice. Now, we’re able to quickly and securely enter this market, open up a new revenue stream and attract new customers.”

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