MasterCard has signed a deal with telecom operator Orange to implement MasterPass digital payments solution within the Orange Romania online platform.
The enablement, scheduled for completion in March 2016, will provide the telecom operator’s clients with a simplified payment experience through their MasterPass digital wallets.
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Customers can make payment by simply clicking or tapping the ‘Buy with MasterPass’ checkout option. Users will no longer be required to fill their address and card details when making a payment.
MasterCard head of new business central and eastern Europe Gabriel Ghi?? said: "We are delighted to have in Orange a partner that shares our vision: providing consumers with the latest services, extending benefits and improving their payment experience – this is what makes an authentic partnership."
Orange Romania chief commercial officer Julien Ducarroz said: "Our customers are increasingly moving towards online payments, which is why we want to meet this trend, by bringing innovation and the technological advances in every step of their interaction with Orange Romania.
"The digital wallet launched in partnership with MasterCard will provide customers that frequently make online payments with the possibility of one-click payments, a simple and fast payment experience on all connected channels."
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By GlobalDataCurrently, MasterPass is available in 29 countries globally and has recorded a monthly average increase of 40% in terms of number of transactions in-between March and September 2015.
