Indian ride-hailing app Ola and e-commerce firm Flipkart are reportedly set to launch their own credit cards in alliance with major banks in the country.

Ola is likely to team up with State Bank of India (SBI) to launch a credit card that is expected to enter its pilot next week. The firm intends to issue one million cards in the first year.

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Usually, an alliance with a bank involves risk analysis, card issuance, payment processing, credit line management and statement processing. The service provider manages the marketing, promotions and sales.

Instead of marketing, Ola intends to gain insights into the cardholders’ spending patterns and use the insights to tailor its discounts, coupons, and offers.

Economic Times quoted undisclosed sources as saying: “Unlike traditional brand partnerships that focussed only on marketing, these rewards are now going to be structured in such a way that these technology companies can back-calculate the customers’ spending patterns.”

Meanwhile, Flipkart would team up with Axis Bank or HDFC Bank for the launch of its credit card. The e-commerce platform will also use consumer data for credit scoring.

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In 2016, Flipkart and Axis Bank partnered to introduce the Axis Bank Buzz Credit Card with rewards and benefits for online shoppers. In addition to discounts, the card provides accelerated reward points and Flipkart Gift vouchers.

E-commerce giant Amazon also collaborated with ICICI Bank in October last year to roll out a rewards-based co-branded credit card.

The Amazon Pay ICICI Bank Credit Card features a variety of rewards points for its customers.