OfferStation, a member of the Innity Group, has partnered with Mastercard to launch a card-linked rewards platform in Malaysia.

Known as REVO, the platform is designed to boost merchants’ in-store traffic and also reward consumers.

REVO has collaborated with Mastercard to boost sales via reward as well as performance-based marketing programmes linked to credit cards.

To avail the cashback rewards, the cardholders will have to visit the REVO website and link their Mastercard credit card of any bank to REVO account.

After shopping, cashback will automatically be displayed in the users’ REVO account, which can be transferred to the bank account.

At present, the card-linked rewards platform is being supported by REVO’s network of partners, which includes Swarovski, Sephora, Bubble Gum Wax, Aster Spring, and Thomas Sabo.

REVO is holding negotiations with more merchants and hope to add them to its network by first quarter of next year.

MasterCard Malaysia and Brunei country manager Perry Ong said: “Today’s consumers expect payment experiences that are designed with convenience and innovation at the forefront.

“Mastercard has partnered with REVO to make shopping easier and more rewarding. The goal is to create a win-win situation for participating merchants and Mastercard cardholders.

“Retailers can leverage REVO’s platform to better tailor their rewards programmes to customers’ preferences, which help to forge stronger loyalty. Consumers can enjoy compelling incentives every time they shop with their Mastercard cards, enhancing the overall shopping experience.”

OfferStation co-founder Simon Ong stated: “In Malaysia, there is a large base of over 10 million credit cards being issued. There’s a vast untapped business opportunity and we are happy to be the first in the country to launch this platform with MasterCard.”