Nuvei, a major provider of global payment solutions and the first-ever community of payment experts, has launched of a Spanish-language services program for US merchants and distribution partners.

The programme includes comprehensive Spanish-language merchant sales, technology and reseller partnerships, plus technical support and client care. With it, Nuvei becomes one of the few payment solutions providers at scale offering dedicated Spanish-language sales and support in the US.

Business owners can now enjoy an enhanced end-to-end experience in a way that speaks directly to them, the company said. This ranges from initial agreement and signup. It encompasses browsing marketing collateral, website and product information, as well as onboarding, integration and post-sales support.

Catering to a fast-growing population segment

Spanish speakers are America’s second fastest-growing population segment since 2000. Over 4.4 million businesses owned by Spanish speakers in the U.S. contribute more than $700 billion to the economy annually.

The growth of Spanish-speaking businesses in the US is of increasing significance to the national economy and the local communities.

“We are committed to providing the highest levels of payment technology, innovation and expertise to each of the local and global communities in which we operate,” said Philip Fayer, Nuvei’s chairman and CEO.

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“Serving Spanish-speaking business owners in the U.S.—and beyond—in the language of their choice is vital in tapping into this powerful and thriving demographic.”

Support in dealing with Spanish-speaking entrepreneurs

Distribution partners include ISVs, ISOs and agents, banks and associations. They receive dedicated relationship management along with a program to help them deal with Spanish-speaking entrepreneurs.

Available in Spanish, Nuvei’s ISO Guru program features proprietary access to business tools. It includes marketing support, training and mentoring.

In addition, the company’s artificial intelligence-based Lead Wheel program will now provide merchant resellers the opportunity. It will enable them to receive high-quality Spanish-speaking leads by email or via CRM integration.