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Nitecrest and Reward Cloud form gift card JV

Card manufacturer Nitecrest has formed a joint venture (JV) company ‘Nitecrest Digital’ with real-time gift and reward codes technology provider Reward Cloud.

Apart from Nitecrest’s existing online physical card offerings, the new company will focus on providing online B2C and B2B gifting from a platform that will leverage Reward Cloud’s digital technology.

Nitecrest expects that the new solution will complement its existing customer base for retail cards.

Nitecrest Digital CEO Leeroy Pye said: “The decision to partner with Reward Cloud was simple, fast and necessary. The very evident gap and demand in the gift card market place for a provider who could deliver a ‘one-stop shop’, ultimately cemented the agreement.

“Partnering with Reward Cloud ensures we are able to deliver both digital and physical gift cards seamlessly from one platform.”

The new company will also offer options for customisation, marketing, campaign management, fraud monitoring, payment gateway, fulfilment & delivery, and reporting & analytics.

Reward Cloud CEO Gareth Gillatt said: “Our new alliance with Nitecrest will bring together a unique blend of capabilities delivering exciting physical and digital B2C and B2B solutions.

“Outside of card processing, Nitecrest Digital, has something extraordinary to offer given it’s the first truly end to end service within the market.”

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