Card manufacturer Nitecrest has formed a joint venture (JV) company ‘Nitecrest Digital’ with real-time gift and reward codes technology provider Reward Cloud.

Apart from Nitecrest’s existing online physical card offerings, the new company will focus on providing online B2C and B2B gifting from a platform that will leverage Reward Cloud’s digital technology.

Nitecrest expects that the new solution will complement its existing customer base for retail cards.

Nitecrest Digital CEO Leeroy Pye said: “The decision to partner with Reward Cloud was simple, fast and necessary. The very evident gap and demand in the gift card market place for a provider who could deliver a ‘one-stop shop’, ultimately cemented the agreement.

“Partnering with Reward Cloud ensures we are able to deliver both digital and physical gift cards seamlessly from one platform.”

The new company will also offer options for customisation, marketing, campaign management, fraud monitoring, payment gateway, fulfilment & delivery, and reporting & analytics.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Reward Cloud CEO Gareth Gillatt said: “Our new alliance with Nitecrest will bring together a unique blend of capabilities delivering exciting physical and digital B2C and B2B solutions.

“Outside of card processing, Nitecrest Digital, has something extraordinary to offer given it’s the first truly end to end service within the market.”