Payments firm Nets Group has inked a strategic partnership to launch JCB International’s J/Speedy NFC mobile technology in Denmark.

The solution is compliant with NFC and EMV contactless communication protocol specifications. It will allow cardholders to tap and pay using their Android Phones at supermarkets and retailers across Denmark.

The agreement will allow Nets merchants equipped with J/Speedy contactless terminals to accept payments from JCB cardmembers using their J/Speedy cards and smartphones in Europe.

Nets group executive vice president Thomas Jul said: “We are delighted to be the first in Europe using JCB’s advanced EMV contactless technology which will ensure a frictionless and enjoyable payments experience between Nets merchants and consumers initially in Denmark.

“In addition, we are pleased to expand J/Speedy acceptance across all of Nets core markets to support JCB’s growing number of J/Speedy contactless transactions from JCB’s card-members visiting Europe.”

JCB International president and COO Kimihisa Imada said: “We are planning to accelerate our contactless cards and mobile programmes with JCB issuers around the world in the future.

“Our state-of-the-art HCE mobile solution utilizing JCB’s trusted J/Speedy contactless standard with Nets will allow both companies to continue to provide high value service to our card-members and merchants.”