Net Element has launched cloud-based Aptito point-of-sale (POS) solution to enable retailers to focus on their business and improve the in-store experience.

Aptito Retail POS, which is available on Apple iOS platform, will enable businesses to understand customer needs by tracking purchasing habits, inventory management and reduce customer wait times with quicker transactions.

The company said retailers can customize Aptito Retail POS based on their unique needs. Its peripherals include a fully integrated cash drawer, thermal receipt printer, barcode scanner, barcode printer and EMV-compliant point of sale acceptance terminal.

Net Element CEO Oleg Firer said: "Aptito Retail POS solution gives retailers insight into their customer’s behavior and streamlines payment processes, allowing merchants to focus on their business."

The software for Aptito Retail POS is available for free to any retailer and the complete system with hardware bundles comes at a starting price of $39 per month, the company added.

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