Colin Greaves, the former
operations director of Newcastle Building Society (NBS), has
accepted the role of CEO of European prepaid card issuer Transact
Network, in a bid to become more involved with innovation and
development in the prepaid market.
Greaves led the creation and
development of a number of B2B companies during his time at NBS,
including leading prepaid card division, Newcastle Card Solutions
Under his leadership, NCS became –
and remains – the largest prepaid card issuer in the UK and Europe,
and one of the top five issuers in the world. It settled more than
$1.6bn of transactions last year, and issued Europe’s first prepaid
“I had been with NBS for 20 years,
and if somebody said six months ago that I would have upped sticks
and moved abroad, I would have said ‘no way’,” said Greaves.
“As I was getting more involved
with developing the prepaid business in Newcastle, it was clear
that NBS was going in a different direction to where I wanted to
take prepaid cards.
“While they have laid the
foundations in getting prepaid cards up to a good standard, and
raising consumer confidence, they haven’t embraced the fact that
prepaid is now a more established, mature and mainstream market
that needs to develop and change.”
Greaves said he had immediately
been grabbed by its commitment to innovation and drive to move the
prepaid market forward.
“Prepaid is a whole new method of
managing your finances. There are still large numbers of unbanked
people, and the interest in gift cards is still growing. Transact’s
development centre is full of people too bright to talk to, and
it’s an exciting time to be involved in the company,” he added.
Although Greaves is still getting to grips with his new role, he
is relishing the challenges that lie ahead and predicts a lot of
change in the prepaid market over the coming months.