National Gift Card Corp (NGC), a provider of B2B digital and physical gift card solution, has joined hands with Google to distribute Google Play gift codes in the B2B market, both in real time and in bulk.

The new collaboration enables B2B gift industry to offer perfect item for promotions, employees’ rewards, incentives, and more.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

It also offers access for loyalty, reward, and incentive programmes to source Google Play gift codes in real-time through the NGC Google Play API.

The partnership also allows NGC to deliver technology integrations for agencies and gift card programmes which need a direct gift card source to Google Play content.

It also removes the need for companies to house and guard against fraud involving live Google Play gift codes. Instead, NGC can provide gift codes in real-time in $10, $15, $20, $25, $50 and $100 denominations.

Similar to other offerings from NGC’s gift card API, the new Google Play option enables B2B programme buyers and clients to send gift cards in real time to programme participants, many of whom help make up the hundreds of millions of Google Play users around the globe.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

National Gift Card president Eric Thiegs said: “National Gift Card is delighted to be able to offer Google Play as the official distribution point to the B2B loyalty, rewards, incentive and employee marketplace. Businesses and programmes now have a secure, real-time source of Google Play gift codes.”