National Bank of Greece (NBG) has teamed up with the German payment services provider Wirecard to integrate Alipay into the technical infrastructure of Greek lender as a new payment option.

Under the terms of the contract, Wirecard has enabled NBG to combine Alipay across the country to help Greek merchants to offer Alipay as a new payment solution at the point of sale (POS) for their Chinese customers.

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The collaboration will also enable Chinese tourists to receive offers from local merchants through smartphone push notifications even while travelling by aeroplane to their respective holiday destination.

National Bank of Greece general manager of retail banking Nelly Tzakou-Lambropoulou: “Tourists are one of the most important target groups for Greek merchants.

“With this in mind, we are particularly proud that we are in a position to allow merchants to offer a payment method trusted by Chinese customers. This has all been made possible by Wirecard’s exclusive technical support and professionalism.”

Wirecard executive vice president for mobile services Jorn Leogrande said: “We are proud to implement our technology in NBG’s payment processes. With this, we are enabling thousands of merchants to simultaneously offer Alipay as a new payment method for a financially strong target group.

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“We believe that this, combined with the increasing number of Chinese tourists in Greece, will translate into a considerable sales potential for Greek merchants. Our aim is to work with financial institutions across Europe to integrate Alipay as an alternative mobile payment solution in as many till systems as possible.”

Alipay is a mobile payment channel owned and operated by Ant Financial, an affiliate of the Alibaba Group in China.